Abstract
This study focused on the roles of promotional tools as a means of creating customers patronage in banking industry using UBA bank, Gboko Branch as a case study. The study specifically was aimed at investigating the use of promotional tools in the industry; investigating the impact of promotional tools in banking industry, on the customers of the Banks; examining the extent to which promotional tools can assist the growth of the industry in Nigeria; challenging faced by the industry on the application of promotional tools in Nigeria and recommending a more useful way of promotional tools in the industry..
The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses were validated from the enrolled participants where all respondents are staff and management of UBA bank, Gboko Branch.
ABSTRACT
Chinua Achebe (born Nov. 16, 1930) is a Nigerian novelist, critic and poet; he is one of the most-read African authors. The prim...
ABSTRACT
The effect of indiscipline on the health status of secondary...
ABSTRACT: This study explores innovations in assessing digital competencies in vocational students, focusing on modern evaluation methods that...
Abstract
Nigeria is currently facing myriad of social problems of monumental proportions. Some of these...
Background To The Study
ICT (information and communication technology) has altered the manner in which...
ABSTRACT
This study on the Use of Interpersonal Communication Skills by Reference Librarians in Federal Academic Libraries in Kogi State,...
ABSTRACT
This research is entitled “A Study of Domestic Implementation in Nigeria of the Concept of Gender Equality Under Internati...
BACKGROUND TO THE STUDY
According to Ajayi et al. (2006), supporting a secure, convenient, and inexpens...
Background Of The Study
Discipline in an organization ensures productivity and efficiency. It enc...
Abstract : THE ROLE OF EMPLOYEE REFERRALS IN RECRUITMENT
The objective of this study is to explore the role of employee referrals in recr...