THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN BANKING INDUSTRY
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- NGN 3000
Abstract
This study focused on the roles of promotional tools as a means of creating customers patronage in banking industry using UBA bank, Gboko Branch as a case study. The study specifically was aimed at investigating the use of promotional tools in the industry; investigating the impact of promotional tools in banking industry, on the customers of the Banks; examining the extent to which promotional tools can assist the growth of the industry in Nigeria; challenging faced by the industry on the application of promotional tools in Nigeria and recommending a more useful way of promotional tools in the industry..
The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses were validated from the enrolled participants where all respondents are staff and management of UBA bank, Gboko Branch.
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